The ultra-deep cup face design is round at the bottom and square at the top, and curved body contours may not be the noticed at first, but these subtle attributes are what makes this lure unique. The cup shape was tested extensively to get the perfect balance between grip in the water, noise and bubbles, rough water performance and minimal angler effort.
The Chug Norris is designed to be the ultimate popper! It represents maximum action for minimum effort. It captures all the best attributes of a popper, and we have put our years of experience into designing what is the ideal shape that not only excites fish, but is super easy to work. The Chug Norris was designed to take the least amount of effort to achieve maximum results, it makes that awesome thumping ‘pop’ as the cup catches the water’s surface. It sticks to the water’s surface, reducing the dreaded popper tumble and it casts like a bullet. When subsurface the Chug Norris displays an awesome swimming action that just makes fish go wild with a huge bubble trail and body wiggle.