Rapala Lures

“A Spoonful of Mouth-Watering Metal.”  A classic restored – the Rapala® Nauvo brings a modern update to a tried-and-trusted traditional metal spoon...

“The Vibe of all Situations.”  The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produc...

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lif...

The RipStop® Deep tail design creates a fast-ripping, hard-stopping, flashing swimbait action. Its forward motion stops on a dime, with a subtle sh...

Ideal for a slow moving, yet action-packed dying minnow presentation in a little bit deeper water than the Shadow Rap® . Can be fished with little ...

Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap ® makes tight turns when twitched, turns to look back and then sett...

The Shadow Rap® Jack Deep has full wire construction, VMC hooks strong enough for predators far bigger than the bait would led you to believe. Stay...

Opportunistic predators can’t deny the Super Shadow Rap as it kicks hard to the side, and then slowly fades away into the depths like a dying fish....

“Wanna play with the Big Dogs? Throw a Big Stick!”  Designed for fast and aggressive retrieves, the X-Rap® Magnum Stick 17 swims in wide S curves o...

“Really, really fast food.”  The shallow running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger ...

“High on fizz so fish slam it down fast.”  Topwater prop bait with an X-Rap® attitude. Stainless Steel props create X-size noise and splash, while...

The subtle, relaxed side-to-side action of the X-Rap ® Twitchin’ Mullet is designed to perform a wide twitching walk-the-dogs swimming action. Xtre...