Skip to content

About Us

Welcome to Bait Master Fishing and Tackle. We are small, family owned operated bait and tackle store on the Sunshine Coast. We've tried to recreate the much loved bait and tackle shops of our childhood - places brimming with friendly service, rich local knowledge, and an eclectic selection of brands and gear you simply won't find in the big chain stores. We may be just a small family business, but our hearts are big when it comes to fishing and our community.

Our History

Before becoming Bait Master Fishing and Tackle, we were known as Mike's Fishing and Tackle. Mike's was established in 2012 in Biggera Waters on the Gold Coast. In 2017, the business relocated to Maroochydore on Aerodrome Road. We took ownership of Mike's in 2021, rebranded to Bait Master Fishing and Tackle, and move a few kilometers up the road to Bli Bli. After two years in Bli Bli, we made the decision to move back to Aerodrome Road in Maroochydore. We are currently located right next door to where Mike's Fishing and Tackle was previously located. 

Meet the Family

Bait Master Fishing and Tackle is more than a business to us; it's a family affair. Operated by Trent and Corinne Aiken, along with their three sons, the Aiken family lives and breathes fishing. Trent's lifelong passion for fishing, instilled in him from his childhood days in Tasmania, now fuels our store's mission. Meanwhile, Corinne's professional background in sport and recreation planning and community development drives Bait Master Fishing and Tackle's commitment to inclusivity and community building.

Why Shop with Us?

  • Personalized Advice: Whether you’re buying a rod for the first time or you’re a seasoned pro, we’re here to chat, give advice, and help you find exactly what you need.
  • Handpicked Selection: Our shelves are stocked with everything from the basics to the special gear, all tested and approved by us.
  • Community Spirit: We love being a part of the Sunshine Coast community, participating in local events, supporting local young fishos and getting involved in whatever way we can.
  • Top Quality Bait Selection: Find the freshest live and frozen bait, including frozen bait from Sea Queen and premium bait options fresh from the trawler. We also offer live beach worms, bait worms and fresh mullet (when available)
  • Shop from Home: Not able to make it to the shop? Shop online for our full range and quick shipping.

Our Promise to You

We might not be the biggest bait and tackle shop on the Sunshine Coast, but we promise to offer you quality gear, friendly service, and honest advice. Fishing is more than just a business to us—it’s a way of life. We’re here to share our passion and help you make the most out of every trip to the water.

Come and Visit

If you’re in the area, why not drop by? We’d love to show you around, share our favorite fishing spots, and help you gear up for your next catch. At Bait Master Fishing and Tackle, you’re more than a customer—you’re part of the family.

Hope to see you soon!

Trent & Corinne
Bait Master Fishing and Tackle