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Yamashita Lures


Yamashita: The Pinnacle of Fishing Tackle Innovation

Yamashita: A Legacy of Excellence in Fishing Tackle

Yamashita is not just a brand; it's a testament to the art of fishing tackle manufacturing. With its factory in Yokosuka, Japan, Yamashita has been a pioneer in the industry, offering advanced and meticulously designed products that cater to the needs of anglers worldwide.

Why Choose Yamashita?

  • Golden Bait: Yamashita's flagship brand, developed through years of research by founder Kusutaro Yamashita.
  • Maria: Specializing in Plastic Minnows-Wobblers and Metal Jigs, crafted with input from field-testers.
  • Global Reach: From Kyushu in the south to Hokkaido in the north, and beyond Japan's borders, Yamashita's products are in high demand.
  • Customer-Centric: Many of Yamashita's products are developed based on customer and fishermen feedback.