Rapala

Rapala's smart new UPF tournament fishing Jersey are 100% Polyester quick drying and will not only keep you cool and comfortable on the water but w...

“A true saltwater heavyweight.” Built with extreme casting distances in mind, the super durable and heavily weighted X-Rap®Long Cast will not let y...

“Cast to the fish before they hear you coming.” Heavy-Duty construction, weighted extra heavy for extreme casting distances and featuring a darting...

The Finnish Beast, X-Rap Peto, combines Rapala’s fish-catching X-Rap construction with a beautifully colour matched soft tail to create a seamless ...

Retro fitting X-Rap Magnum lures with inferior single hooks is a thing of the past! Introducing Rapala X-Rap Magnum – single hook series. Accountin...

“The durable, classic “wounded-minnow” action.” Cast & twitch the X-Rap®Saltwater lure where big fish live. The classic Rapala® “wounded-minnow...

Rapala X Stick Combos feature 2 piece High Modulus graphite rods, lightweight ceramic guides, sensitive cork grips and a 3+1 ball bearing reel wit...

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechanism hol...

Roomy and practical, the Sportsman's Satchel features a removable PVC liner in the main compartment, two pockets inside with a mesh compartment in...

Sufix® 832® Advanced Superline® is the strongest, most durable small diameter braid on the market. R8 Precision Braiding and fiber technology pro...

Sufix® 832® Advanced Superline® is the strongest, most durable small diameter braid on the market. R8 Precision Braiding and fiber technology pro...

“A true saltwater heavyweight.” Built with extreme casting distances in mind, the super durable and heavily weighted X-Rap®Long Cast will not let y...

The ultimate hooks for the toughest fish 6X strong, forged, short shank Ideal for all lure upgrades where strength is needed 

Fish all day in comfort with the Rapala Tournament Sublimated Fishing Jersey. The shirt offers a UPF30+ sun protection keeping you safe from the ...

Ideal for a slow moving, yet action-packed dying minnow presentation in a little bit deeper water than the Shadow Rap® . Can be fished with little ...

The Rip Stop ® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy be...

The Shadow Rap ® Shad Deep breaks the mold. Fish it with finesse in the morning when the big ones are still a little sleepy, then ramp it up al l t...

Australia’s most famous hard bodied lure range is now diving deeper than ever with the all new Rapala X-Rap Magnum 40. Designed for trolling up big...

A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting ...