Skip to content




Rapala Fishing Lures: The Trusted Choice for Anglers Worldwide

Since its inception in 1936, Rapala has been a name synonymous with quality and innovation in the fishing industry. With a reputation built on world record catches and the expertise of Pro Anglers, Rapala lures are the go-to choice for fishermen in over 140 countries.

Why Choose Rapala?

  1. Hand-Tuned and Tank-Tested: Every Rapala lure undergoes rigorous testing to ensure it meets the brand's high standards for swimming action.
  2. Exceptional Performance: Rapala lures are designed for both freshwater and saltwater fishing, offering unmatched versatility.
  3. Quality Craftsmanship: Known for their realistic details and innovative designs, Rapala lures are built to last.
  4. Global Trust: Trusted by anglers worldwide, Rapala has a towering list of world record catches to its name.


  • What are the best Rapala lures for saltwater fishing?
    • Rapala offers a wide range of saltwater lures designed for different species and fishing conditions.
  • How do I maintain my Rapala lure?
    • Regular cleaning and proper storage will ensure the longevity of your Rapala lure.
Read Less