Skip to content



Fish like to bite! And at Bait Master Fishing & Tackle, we know how to help you catch more fish. This is because we stock an extensive range of lures and accessories that are designed with the intention of helping you catch more and bigger fish.

Fishing lures are a type of man-made bait specifically designed to attract a particular type of fish or groups of fish that occupy specific locations in the seas and rivers. Fishing lures employ a number of techniques to attract and catch fish as they bite into the fishing lure. Fishing lures will vibrate, reflect light and change in color, for example to attract fish. The creation of fishing lures is really akin to an art form. Considerable research is applied to gather insight and knowledge on a particular fish species, and even sub-species, before fish lures are designed.